The Truth About Jaden Smith’s Water Company
DFree/Shutterstock
While Jaden has had some success with both his acting and his music, neither career has catapulted him to the same level as the once-ubiquitous Will Smith, star of seemingly every movie from the mid-’90s through the ’00s. There is one niche which Jaden has definitely carved out as his own particular territory, though — that of eco warrior-turned-teen tycoon.
When Jaden “was, like, 12 years old,” according to an interview with Fast Company, he became upset at seeing plastic water bottles littering the beach, and decided that he could create a better bottle. Well, what do you know, when both of your parents are movie stars who are willing to lend their financial backing, dreams really can come true! In fact, four years after its 2015 launch, Just Water was valued at a cool $100 million — which is $40 mil more than the domestic box office gross of Will and Jaden’s mega-bomb After Earth.
When Jaden “was, like, 12 years old,” according to an interview with Fast Company, he became upset at seeing plastic water bottles littering the beach, and decided that he could create a better bottle. Well, what do you know, when both of your parents are movie stars who are willing to lend their financial backing, dreams really can come true! In fact, four years after its 2015 launch, Just Water was valued at a cool $100 million — which is $40 mil more than the domestic box office gross of Will and Jaden’s mega-bomb After Earth.
What is Just Water?
The Image Party/Shutterstock
If you like your water carbonated, Just Water also has Just Bubbles, which comes in plain, lemon, lime, or watermelon flavors. Unlike their Still collection, Just Bubbles is bottled in a recyclable, resealable container to hopefully keep your bubbles fresh. It comes from mountain spring water in the Big Snowy Mountains in Montana.
Just Water gives back
Rich Polk/Getty Images
According to Fast Company, Just Water gives back on a large scale. The company has provided members of the Flint, Michigan community with water filtration systems that can provide up to 10 gallons of clean water. But as Essence Magazine explains, Just Water didn’t just supply the city — whose contaminated water has been an issue since at least 2014 — with filters; they designed the systems, too.
What the future may hold for Jaden Smith and Just Water
Kevin Mazur/Getty Images
Jaden, though, has spoken of his long-term plan to essentially “disappear” from public view and just pop up from time to time with random guerrilla art installations, so how that fits in with his corporate role, who can say? But then, that’s just Jaden. Whether he’s the visionary genius savior of the environment he seems to think he is, or just another wealthy Hollywood eccentric, the one thing he’ll never be is predictably dull.
